Netflix (NFLX) is using AI video generation software from startup Runway AI in content production, Bloomberg’s Rachel Metz reports, citing a person familiar with the matter. Meanwhile, Disney (DIS) has been testing out Runway’s technology and has talked with the startup about possible uses for its generative AI tools, but has no plans to integrate it into its content production pipeline at this time, according to the report. Netflix co-CEO Ted Sarandos said the company is using AI in content production, including creating special effects shots more quickly and cheaply than with traditional visual effects tools and processes.
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