Netflix (NFLX) said that over 41.4M viewers tuned in over the weekend to watch the Supper Middleweight Championship boxing matchc between Canelo Alvarez and Terence Crawford. The main event scored an estimated average minute audience of 36.6M live+SD viewers from opening to closing bell, per VideoAmp and Netflix. Viewing continued into the weekend bringing an estimated AMA total of 41.4M viewers (Live+1), making it the most-viewed men’s championship boxing match this century. In the US, an estimated AMA of 20.3M viewers tuned in live+SD to the main event, and the fight peaked at over 24M concurrent streams.
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