JPMorgan upgraded Netflix to Overweight from Neutral (NFLX) with a price target of $120, down from $124, after reinstating coverage following a period of restriction. The firm believes Netflix is a “healthy organic growth story,” driven by strong content, global subscriber growth, continued pricing power, and an “under-monetized” advertising tier. JPMorgan expects elevated share repurchases in 2026 driven by the $2.8B Warner Bros. (WBD) termination fee and “a currently opportunistic” share price. The company’s “well-insulated subscription-based model” supports a premium valuation, contends the firm.
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