Netflix price target raised to $118 from $115 at Wedbush

Wedbush raised the firm’s price target on Netflix (NFLX) to $118 from $115 and keeps an Outperform rating on the shares. The firm thinks Netflix is positioning for substantial growth in global advertising, while its latest price increases could provide a meaningful boost to profitability this year. Wedbush expects domestic resilience, but European resistance to price increases could be an overhang this year as Netflix works through legal challenges. Still, Netflix should continue to gain incrementally from its ad business by expanding partnerships, improving targeting, leveraging AI, and adding more live content. Wedbush remains positive on Netflix’s overall opportunity to expand revenue in 2026 on both domestic subscription pricing and advertising revenue, while continuing to expand its global footprint.