Netflix (NFLX) announced that Mattel (MAT) and Hasbro (HAS) have each been named a global co-master toy licensee for KPop Demon Hunters. “These unprecedented licensing partnerships will help meet the massive fan demand to have these favorite characters as part of their everyday lives, and marks another major milestone for Netflix’s smash global hit. KPop Demon Hunters has become a true cultural phenomenon. Released in June 2025, both the film and its soundtrack have soared up, up, up to the top of the charts. The movie is now the most popular film of all time on Netflix, with over 325 million views worldwide in just 91 days… Netflix’s combined partnerships with Mattel and Hasbro will introduce a full portfolio of toys, collectibles, games, role-play products and more that will allow fans of all ages to drink up the characters, music, and world of the film in new and fun ways,” the company stated.
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