Citizens initiated coverage of Netflix (NFLX) with a Market Perform rating and no price target The firm says the media and entertainment sector “is evolving alongside shifting consumer preferences.” As AI advances, the migration toward streaming will accelerate, reflecting demand for personalized, on-demand viewing, the analyst tells investors in a research note. Citizens names Sphere Entertainment its top pick in the group. The firm sees limited near-term catalysts to drive Netflix’s results and awaits a better entry point.
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