Following reports of Netflix (NFLX) approaching iHeartMedia (IHRT) and the streamer sending dozens of requests to agents in an attempt to sign on more video podcasters, an insider tells The Hollywood Reporter that Netflix has approached SiriusXM (SIRI) to license its video podcasts as part of a major push into the space. The deal would likely involve exclusivity, meaning video podcasts on the platform would not appear on rival YouTube (GOOGL), said the source, who adds that no deal has yet been reached, reported Caitlin Huston.
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