Oppenheimer analyst Jed Kelly raised the firm’s price target on NerdWallet (NRDS) to $18 from $16 and keeps an Outperform rating on the shares. The firm is increasing NerdWallet 2025/2026 EBITDA by 16%/8% on accelerated variable marketing profit dollars from higher paid marketing competencies that are benefiting from a larger product suite, particularly towards sub-prime consumers. NerdWallet remains heads down in leveraging its content/user-base advantages to become more vertically integrated, and Oppenheimer sees successful execution of this strategy creating more reoccurring consumer relationships that increase earnings visibility and reduce traffic headwinds, ultimately benefiting the multiple.
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