NeoGames announced that its subsidiary BtoBet, a sports betting provider, has entered into a long-term sportsbook partnership with Alberta Gaming, Liquor & Cannabis, or AGLC and PlayAlberta.ca, the only legal online gambling website for the Canadian province of Alberta. This agreement also marks BtoBet’s entry into the North American market. This partnership follows the agreement that AGLC already has in place with NeoPollard Interactive to build and maintain PlayAlberta’s gambling platform. Through this agreement BtoBet will assist in the growth and improvement of PlayAlberta’s online sportsbook, providing its fully managed sportsbook solution, ensuring unparalleled online sports betting entertainment for PlayAlberta’s players. PlayAlberta plans to complete its online sportsbook migration to BtoBet’s cutting-edge sportsbook technology during Q3. BtoBet’s quick integration, compliant technology, and speed-to-market capabilities will enable the partnership to expand rapidly.
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