Musk’s X signs partnership with Magnite, BI reports

Elon Musk-owned X, formerly Twitter, has signed a partnership with adtech company Magnite (MGNI), Business Insider’s Lara O’Reilly reports. The adtech firm operates a supply-side platform, technology that assists web publishers, app developers, and streaming TV providers with managing and selling advertising, the author notes. A Magnite spokesperson confirmed the partnership, telling Business Insider that it offers advertisers an option to include or exclude the social media platform’s inventory from their media buys.