MRI-Simmons launches Streaming + Local Study

MRI-Simmons has launched a new Streaming + Local Study, offering advertisers comprehensive insights into evolving media habits and other consumer behaviors across 205 local U.S. markets. The Streaming + Local Study combines insights from two core MRI-Simmons studies; Cord Evolution and Local Flex. Cord Evolution examines why and how viewers shift from traditional TV to streaming platforms, and tracks viewing behaviors across more than 180 streaming services. Local Flex provides hyper-local insights into more than 8,000 brands and 1,000 psychographic and attitudinal traits that can be analyzed at the ZIP code, county, DMA, or custom regions. Local Flex also contains insights into consumers’ use of different media platforms, including TV, print, and radio. MRI-Simmons’ Streaming + Local Study provides local media owners and marketers with deeper insights into the media and technology habits of consumers, empowering advertisers to identify effective local media strategies – particularly in smaller markets. In particular, the new study features: Streaming insights across 205 leading local markets for marketers and media owners to identify and target high-value markets. Streaming profiles for over 180 entities from Acorn TV to YouTube Premium. Ten predefined cord groups, ranging from traditional cable subscribers to digital-first streamers, enabling accurate market sizing. Comprehensive local audience profiles, empowering advertisers and media owners to analyze and target high value personas to optimize campaign performance.