MRI-Simmons, Experian expand collaboration

MRI-Simmons announced an expanded collaboration with Experian, a global data and technology company, to make audience segments derived from MRI-Simmons’ nationally representative consumer research available through Experian’s data marketplace. The collaboration enables advertisers, agencies, and media owners to access audiences informed by MRI-Simmons’ consumer research, then activate those audiences at scale through Experian’s platform and distribution network. “Our expanded collaboration with Experian is empowering marketers to unlock deeper insights and create breakthrough campaigns,” said Joshua Pisano, General Manager of Global Media, NIQ and MRI-Simmons. “By joining forces with innovative partners like Experian, we’re not just delivering access to high quality consumer insights derived from our products, we’re innovating the future of privacy-first, data-driven marketing.”