Morgan Stanley (MS) is rolling out cryptocurrency trading on its E*Trade platform with cheaper pricing, charging clients 50 basis points on the dollar value of each crypto transaction, Bloomberg’s Hannah Levitt reports. Morgan Stanley’s offering is seen as a challenge to rivals such as Coinbase (COIN), Robinhood (HOOD), and Charles Schwab (SCHW), with the firm’s head of wealth management saying the strategy is to “disintermediating the disintermediators.”
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