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Momentum says Amazon Prime sales plummeted on first day, Bloomberg reports

Momentum Commerce, a manager of online sales across of a variety of product categories, said its Amazon.com’s (AMZN) sales fell 41% on Tuesday when compared with the start of Prime Day last year, Spencer Soper of Bloomberg reports. “It all hinges on this four-day strategy being a success. Amazon sacrificed a lot on Day 1. It’s a wildly unpredictable and uncertain year,” John Shea, Momentum’s CEO, told Bloomberg.

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