Roth Capital lowered the firm’s price target on Molson Coors (TAP) to $58 from $65 and keeps a Buy rating on the shares. The company reported a Q4 sales miss and earnings beat, but its fiscal 2026 guidance, including an expected 11% to 15% earnings decline versus the consensus of up 1.5%, “will be the primary story,” the analyst tells investors in a research note. The firm says elevated Midwest Premium will pressure Molson’s gross margins and “overwhelm” its announced cost savings programs. With its restructuring plans and easing comparisons, Roth believes Molson Coors’ 2026, absent Midwest Premium movement, should be much improved from 2025.
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