Mobiquity Technologies signs strategic alliances with two top-tier SSPs

Mobiquity Technologies has today announced its strategic alliances with two top-tier Supply Side Platforms, SSPs, in the digital advertising space. These partnerships mark a significant step in Mobiquity’s mission to drive data-informed programmatic advertising forward. The company’s proprietary AdHere platform acts as the operational linchpin in this endeavor. AdHere integrates seamlessly with the Interactive Advertising Bureau’s Seller Defined Audience protocol. This tool unlocks the potential of first-party publisher data, such as location information, demographics, and user behaviors, converting it into actionable SDA codes in real-time. Mobiquity CEO, Dean Julia, said, ” These strategic partnerships mark a new era for Mobiquity as it continues to deliver compliant, effective, and privacy-centric advertising solutions. Our SDA process has not only improved outcomes but also augments the revenue potential of each ad opportunity. We anticipate an acceleration in these trends as the digital advertising landscape evolves, with budgets increasingly pivoting towards compliant and privacy-preserving data solutions.”