MMA highlights women’s participation as key platform growth driver

Mixed Martial Arts Group (MMA) highlighted national television appearances by Company board member and UFC broadcaster Laura Sanko, who appeared on CBS Mornings and The Drew Barrymore Show discussing the rapid cultural growth of mixed martial arts and the rising participation of women in martial arts training. Sanko emphasized that martial arts training offers a powerful combination of functional fitness, real-world self-defence skills and community, factors driving strong global participation growth among women. Her appearances come as mixed martial arts enters a new phase of mainstream visibility following the UFC’s landmark $7.7 billion broadcast partnership with Paramount, which will stream events on Paramount+ with select fights airing on CBS, dramatically expanding the sport’s audience reach. Industry observers widely expect this expanded exposure to accelerate participation in martial arts training worldwide.