A consortium of 15 companies led by Microsoft (MSFT) and Ericsson (ERIC) have launched the “Trusted Tech Alliance,” an initiative built around five principles to safely use technology regardless of where it is developed, Reuters’ Supantha Mukherjee reports. The alliance is meant to address concerns over where data is stored as the increasingly isolationist U.S. has sharpened Europe’s and Asia’s focus on so-called “digital sovereignty,” the author notes. “This is a period of time when many governments and countries are feeling pressure to create stronger technology borders, to focus more on their own digital sovereignty,” Microsoft President Brad Smith told Reuters in an interview. “Our companies are working together to set this high standard to really make clear what the definition of trust is,” he added.
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