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Microsoft Advertising to sunset Xandr DSP, Digiday reports

Microsoft Advertising (MSFT) is shuttering its demand-side platform, with the company informing clients that the ad tech business now longer aligns with its AI priorities, Digiday’s Ronan Shields reports, citing sources. Rumors of such a move have circulated for some time, with Microsoft Advertising informing media buyers Wednesday of the planning sunsetting, the author says, citing two sources familiar with the development. “Our commitment to more private and personalized advertising experiences for a conversational and agentic world is not achievable with the industry’s current DSP model and, therefore, it no longer aligns with our investment in this future,” reads a document previewed by Digiday. “As a result, we will no longer support buying media through our Invest DSP starting on February 28th, 2026.” Other publicly traded companies in the space include Trade Desk (TTD), Magnite (MGNI), and PubMatic (PUBM).

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