Microsoft achieved ‘audacious’ Copilot sales goals, Bloomberg reports

In response to Wall Street feedback, Microsoft (MSFT) has shifted its AI sales strategy to focus on selling Copilot rather than offering it for free as part of a larger bundle, Bloomberg’s Brody Ford reports. In an internal meeting, Judson Althoff, CEO of the company’s commercial business, said that leadership established and essentially achieved “some pretty big audacious goals” for selling Copilot in the quarter that ended last month, Ford says, citing people familiar with the remarks. Microsoft had said in January that only roughly 3% of its customers were paying for Copilot, the author notes. Shares of Microsoft are fractionally higher in late afternoon trading.