Meta (META) and EssilorLuxottica (ESLOY) plan to release versions of their AI-powered smart glasses under the Oakley and Prada brands, CNBC has learned, CNBC’s Salvador Rodriguez and Jonathan Vanian report. The addition of Prada and Oakley underscore the breakout success Meta had with its second-generation Ray-Ban glasses released in partnership with Luxottica in 2023, the authors note. The Oakley expansion will be done in partnership with Luxottica, while the addition of Prada (PRDSY) signifies Meta’s first step toward bringing its wearable hardware to more fashion companies. The Oakley version of the glasses may cost around $360 as they are more weather resistant than their Ray-Ban counterparts, according to a person familiar with the matter. Meta’s agreement with Prada comes after the fashion company in December renewed an eyewear-related licensing agreement with Luxottica for 10 years.
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