Meta Platforms opens pop-up stores to build hype for AI glasses, WSJ says

Meta has opened up pop-up stores in Los Angeles, Las Vegas, New York City, and more to build hype around its AI glasses, WSJ reports. According to Matt Jacobson, Meta‘s VP and creative director for AI wearables, “We want people to take pictures. We want them to come with their friends. We don’t want them in and out of the store quickly.”