Meta establishing new creative studio in Reality Labs led by Apple’s Alan Dye

Meta (META) CEO Mark Zuckerberg said in a post on Threads: “We’re establishing a new creative studio in Reality Labs led by Alan Dye, who has spent nearly 20 years leading design at Apple (AAPL). The new studio will bring together design, fashion, and technology to define the next generation of our products and experiences. Our idea is to treat intelligence as a new design material and imagine what becomes possible when it is abundant, capable, and human-centered. We plan to elevate design within Meta, and pull together a talented group with a combination of craft, creative vision, systems thinking, and deep experience building iconic products that bridge hardware and software. Alan will be joined by Billy Sorrentino, another acclaimed design lead from Apple; Joshua To, who has led our interface design across Reality Labs; our industrial design team led by Pete Bristol; and our metaverse design and art teams led by Jason Rubin. We’re entering a new era where AI glasses and other devices will change how we connect with technology and each other. The potential is enormous, but what matters most is making these experiences feel natural and truly centered around people. With this new studio, we’re focused on making every interaction thoughtful, intuitive, and built to serve people.”