Meet Upexi: Fly exclusive interview with CEO Alan Marshall

In an exclusive interview, Upexi (UPXI) CEO Alan Marshall met again with The Fly to discuss the company, its crypto opportunity, Wall Street coverage and much more.

CYPTO INDUSTRY: Upexi is a brand owner specializing in the development, manufacturing and distribution of consumer products. The company says it accelerates Amazon (AMZN) and e-commerce businesses by “focusing on consumer data and logistical expertise to drive our growth and reduce our costs across a variety of brands. By focusing on distribution and supply chain efficiencies, we aim to improve profit margins of acquired brands and those that we launch from scratch. Our acquisitions are focused on profitable companies that have substantial consumer databases that allow us to cross-sell existing products offered by our various brands. Our in-house SaaS advertising technology allows us to lower advertising costs while reaching more consumers and acquiring data.” Upexi has entered the cryptocurrency industry and cash management of assets through a Cryptocurrency Portfolio.

“We have wanted to change our focus into something that’s more cutting edge and, I think, has a lot of runway. With the change in Administration it seemed like there was an opportunity in crypto after a lot of headwinds. We were looking to raise more capital and put more capital to work. And, honestly, when headwinds become tailwinds, we want it to move more actively and more even proactive in raising capital and entering this part of the of the industry. So, the capital being spent was better used going into crypto than it was to continue to acquire Amazon and other retail brands,” CEO Alan Marshal explained to The Fly.

HAPPY WITH QUARTER: Discussing the company’s last quarterly results, the executive highlighted that this was a quarter where Upexi “sold off some brands and gotten out of some businesses.” “There was a lot of write-off and noise but we’re certainly happy with where we’re at now,” Marshall added. The CEO also noted that “looking forward, everything for us seems to be going in the right direction.” The revenue reported in the last quarter “is substantial to us, making us overall profitable.”

COVERAGE COMING: Upexi stock hasn’t seen much coverage by Wall Street analysts, something not surprising to CEO Alan Marshall. “I don’t think Wall Street banks or any of the firms have covered this kind of stock. I do think that we’re getting a lot of inbound, and I think it’s coming for the industry. They usually take a little time, and they like to understand the strategy. But I think those are actually going be another catalyst this year. And sooner than later, I would anticipate them starting to cover these kind of strategy companies,” the executive explained The Fly.

Meet the Company” is The Fly’s recurring series of exclusive short interviews with Executive Officers to offer a deeper look inside the company.