Meet LogProstyle: Fly exclusive interview with President Yasuyuki Nozawa

In an exclusive interview, LogProstyle (LGPS) Representative Executive Officer and President Yasuyuki Nozawa met with The Fly to discuss the company, its recent direct listing, and continued expansion.

REAL ESTATE AND HOSPITALITY: LogProstyle is a Tokyo-based hospitality and real estate innovator, and the first Japanese company to complete a direct listing on the NYSE. Trading under the ticker (LGPS), LogProstyle went public on March 25, 2025.

“We’re a company dealing with real estate and property. We recently got listed on NYSE, and we’re looking forward to exporting the Japanese culture through a Japanese Inn service,” Representative Executive Officer and President Yasuyuki Nozawa explained to The Fly in an exclusive interview.

GOING PUBLIC: The company believes the recent direct listing marked not only a major moment for LogProstyle but also for cross-border innovation and international investor interest in Japanese brands making bold global moves. “Because we went public, it has become easier for us to collect funds, which has provided us with the opportunity to acquire more land and developments. So, going public was definitely a plus for us,” the executive added.

EXPANSION: LogProstyle has recently announced the relocation of its corporate headquarters and the opening of its latest showroom. The company is actively expanding its global footprint, recently launching new operations in the United Arab Emirates and establishing a U.S. subsidiary in Las Vegas – both centered around its acclaimed “Machinaka Ryokan” brand, which fuses traditional Japanese hospitality with urban modernity.

“As part of a business in Japan, we relocated the showroom and the company headquarters to a famous building in Aoyama, which is the center of Tokyo,” Nozawa explained. “I think that the branding of the building in Tokyo has definitely improved. For the awareness of the company, it was a very big milestone for the company to move into a famous building.”

Back in April, LogProstyle announced the establishment of a New Hotel Management Entity in United Arab Emirates as it continues its expansion to international markets. The company expects to continue expanding in its current markets but also into new ones. “The company is planning to open a Japanese hotel in the Southeast Asia area, in the U.S. and the Middle East. We have already announced the U.S. and UAE. But we are thinking about going to Middle East as well as Southeast Asia, alongside, of course, the U.S. and the UAE,” the executive added.

Meet the Company” is The Fly’s recurring series of exclusive short interviews with Executive Officers to offer a deeper look inside the company.