MediaCo (MDIA) Holding announced that EstrellaTV will launch television station WDYB-CD in Orlando, Florida. The station will officially launch on March 24. For the past 17 years, Hearst Television’s WKCF 18.3 has served as the affiliate partner for EstrellaTV in Orlando. WDYB-CD will further advance EstrellaTV’s strategy of expanding its footprint in high-growth Hispanic markets.
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