Morgan Stanley analyst Brian Harbour raised the firm’s price target on McDonald’s (MCD) to $335 from $326 and keeps an Equal Weight rating on the shares. The firm sees “a modest miss” in Q3 and tempers estimates, partly to factor in the additional value push, though near term acceleration “seems likely,” the analyst tells investors in a Q3 preview. While sustained traffic performance in 2026 and later will be key, the firm thinks “some of this is already assumed,” the analyst added.
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