McDonald’s price target raised to $315 from $300 at Stifel

Stifel analyst Chris O’Cull raised the firm’s price target on McDonald’s (MCD) to $315 from $300 and keeps a Hold rating on the shares. Assessing the impact of McDonald’s reportedly agreeing with franchisees to lower prices on several combo meals is complex due to regional price differences and varying consumer perceptions, the analyst tells investors. However, McDonald’s should drive awareness with its “promising” second half promotional lineup, adds the analyst, whose view is “more constructive” with a wait-and-see approach until more details emerge.