McDonald’s closing all stand-alone pilot CosMc’s, beverages coming to stores

McDonald’s (MCD) stated in a post to its corporate newsroom: The main goal of the CosMc’s test was to create a launchpad for learning for the McDonald’s System- and the insights we’ve gathered have given us a whole new way to get closer to our fans. Building on the insights gained from the pilot standalone locations, CosMc’s-inspired flavors will be landing at McDonald’s as part of the upcoming US beverage test, seamlessly blending out of this world tastes into the McDonald’s experience. With our new dedicated category team focused on beverages, we know we can bring more delicious and innovative drinks to more fans. What started as a belief that McDonald’s had the right to win in the fast-growing beverage space quickly came to life as a multi-location, small format, beverage-focused concept. It allowed us to test new, bold flavors and different technologies and processes – without impacting the existing McDonald’s experience for customers and crew… We’ve learned so much, so quickly from the CosMc’s test. As part of this next testing phase, starting in late June, we will be closing all stand-alone pilot CosMc’s locations on a rolling basis and discontinuing the CosMc’s app. We cannot wait to share more about our beverage developments and tests in the future. Stay tuned as we continue to explore new horizons and bring fresh, exciting flavors to our fans!”