Match Group CEO’s ‘primary focus’ is on attracting female users, FT says

Match Group (MTCH) CEO Spencer Rascoff’s “primary focus” is winning over women, hoping this will arrest years of falling numbers and turn around Tinder’s trajectory, Kieran Smith of The Financial Times reports. “Winning women is critical to us,” Rascoff told the FT. “(Achieving) gender parity is very challenging, but we absolutely need to do a better job of driving outcomes for women and when we do that, more women will choose to use our apps.” While Match Group does not release data on the gender breakdown of users on its apps, Sensor Tower estimates about 75% of users on Tinder are men.