Marti Technologies (MRT), Turkiye’s leading mobility super app, announced the launch of its ride-hailing service in 10 additional cities across Turkiye, marking the Company’s broadest single wave of expansion to date. With this rollout, Marti’s ride-hailing operations now span 20 markets across Turkiye. This latest phase builds on the Company’s successful summer expansion into six major metropolitan areas: Bursa, Konya, Adana, Kocaeli, Mersin and Kayseri. Demand in those cities has exceeded expectations, prompting Marti to accelerate its further expansion plan ahead of schedule. As a result of this rapid growth in expansion cities, Marti has revised its expectations for ex-Istanbul’s contribution to total ride-hailing revenue from 55% to 65%. Based on these trends, the Company has also increased its estimate of Turkiye’s total ride-hailing market size to $4.0B annually, compared to its prior estimate of approximately $3.0B.
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