Citizens JMP analyst Aaron Hecht lowered the firm’s price target on Marriott Vacations (VAC) to $60 from $115 and keeps an Outperform rating on the shares following the Q3 results. Citizens says it was “particularly disappointed” with the miss on tours, with management attributing the underperformance to several factors, including sales force attrition and issues with commercialized renters, while highlighting weakness in the key markets of Orlando and Maui, the analyst tells investors in a research note. Marriott Vacations is a premier brand in the vacation ownership space and management should turn the ship around, but it will probably take some time, the firm says.
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Read More on VAC:
- Marriott Vacations Worldwide Q3 2025 Financial Overview
- Marriott Vacations price target lowered to $83 from $101 at Stifel
- Marriott Vacations reports Q3 adjusted EPS $1.69, consensus $1.60
- Marriott Vacations sees FY25 adjusted EPS $6.70-$7.10, consensus $6.77
- Marriott Vacations Reports Q3 Loss Amid Sales Decline
