BMO Capital raised the firm’s price target on Marriott (MAR) to $400 from $370 and keeps an Outperform rating on the shares. The company delivered a strong 2026 outlook with upside to EBITDA/EPS, highlighted by better-than-expected net unit growth and higher credit card fees, the analyst tells investors in a research note. The firm added that while underlying demand fundamentals remain mixed, Marriott’s higher-end portfolio appears to remain well-positioned.
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