Marriott price target raised to $398 from $355 at Goldman Sachs

Goldman Sachs analyst Lizzie Dove raised the firm’s price target on Marriott (MAR) to $398 from $355 and keeps a Buy rating on the shares. Outperformance is expected following 2026 guidance that exceeded expectations, driven by projected net rooms growth of 4.5%-5.0% and a 35% increase in credit card fees, implying roughly a $200M EBITDA benefit versus Street estimates, the analyst tells investors in a research note. Additional upside could come from the upcoming U.S. co-branded card renegotiation, with investors seeking more detail on NRG assumptions, demand trends, and credit card fee dynamics, the firm says.