Truist analyst C. Patrick Scholes raised the firm’s price target on Marriott (MAR) to $350 from $283 and keeps a Hold rating on the shares. The sizable post-earnings stock outperformance was not from the “core hotel business” results or guidance but from the company’s completely unexpected uplift to credit card fee income in 2026, the analyst tells investors in a research note.
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Read More on MAR:
- Marriott price target raised to $385 from $350 at Evercore ISI
- Marriott price target raised to $398 from $355 at Goldman Sachs
- Marriott price target raised to $358 from $325 at Baird
- Marriott price target raised to $400 from $370 at BMO Capital
- Contract Disputes in Marriott’s Asset‑Light Model Pose Legal, Profitability, and Growth Risks
