Magnite (MGNI) announced an expanded partnership with Cross Screen Media following a successful 2024 election cycle. The adoption of ClearLine, Magnite’s self-service buying solution, helped Cross Screen Media bypass middlemen, put more spend toward working media, and drive incremental voter reach. In a 2024 statewide race, ClearLine was used in parallel with two DSPs and a linear TV schedule. Cross Screen Media’s measurement solution found that over a two-week period in October, ClearLine drove 4% incremental reach beyond the other digital and TV components, and 8% incremental reach beyond the DSPs alone.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on MGNI:
- Magnite Reduces Loan Interest Rate by 75 Basis Points
- Magnite Inc call volume above normal and directionally bullish
- Zillow, Expedia, Domino’s, Mullen, Magnite: Insider Sales Unveiled
- Magnite management to meet with Benchmark
- Magnite announces report show it leads market with 99% of CTV supply coverage