Magnite announces collaboration with AMC Global Media

Magnite (MGNI) announced a collaboration with AMC Global Media to extend the company’s unified linear and streaming offering to buyers programmatically. Enabled by ClearLine, Magnite’s activation and curation solution, advertisers will be able to buy AMC’s TV content through a single access point. The company said, “Magnite’s expanded collaboration with AMC Global Media gives buyers a clearer path to reach millions of engaged viewers across the company’s linear networks, FAST channels and AMC+ flagship streaming service. The company, which earlier this year launched TNA Wrestling’s TNA iMPACT! as a weekly live event on AMC, is also leveraging Magnite’s Live Scheduler solution to optimize its live linear addressable inventory. Live Scheduler provides a standardized framework to reduce fragmentation in live streaming and helps buyers and media owners plan, execute and track outcomes more effectively across live TV environments.”