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Magnite, Amazon Publisher Services to enable new streaming TV opportunities

Amazon Publisher Services (AMZN) and Magnite (MGNI) announced a deeper streaming TV collaboration through APS’ Transparent Ad Marketplace and Magnite’s SpringServe. The collaboration makes it easier for publishers to access high-quality and incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory via APS on Fire TV devices.

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