Morgan Stanley analyst Edouard Aubin upgraded LVMH (LVMUY) to Overweight from Equal Weight with a price target of EUR 635, up from EUR 515. More Creative Directors are currently debuting at leading personal luxury goods brands than “at any point in time over the past 30 years,” notes the analyst, who is reshuffling the firm’s order of preference rather than going “all-in” for the luxury sector. After six years to 2023 of the sector growing significantly faster than its historical long term growth rate, the firm still sees a “hangover” period that will last about three years, the analyst noted.
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