BofA upgraded LVMH (LVMUY) to Buy from Neutral with a price target of EUR 735, up from EUR 700. In addition, the stock is one of BofA Global Research’s “25 stocks for 2025” and the analyst added it to the Europe 1 list of top ideas. Luxury demand has cycled through one of its worst years in the last decade, but trends are progressively improving from Q3 lows, says the analyst, who also sees cost growth being controlled in 2025.
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