As the largest corporate sponsor for Paris Olympics, LVMH (LVMUY) was everywhere, from the champagne flowed in V.I.P. suites, to the clothes worn by French Athletes, and the luggage used during the opening ceremony, Tariq Panja and Liz Alderman of The New York Times reports. The most significant role the company had involved the Olympic medals, which are already falling apart. In slightly over 100 days since the Olympics closed, more than 100 athletes have asked for replacements for their medals.
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