Lululemon launches its e-commerce channel in Mexico

lululemon (LULU) announced it has launched its e-commerce channel in Mexico as it scales its integrated retail and digital presence and omnichannel capabilities in the market. The new e-commerce site enhances its guest experience and is complemented by lululemon’s plans to increase its store footprint in Mexico in FY26, underscoring the company’s continued growth opportunity in the region. With the launch of lululemon.mx, local guests now have the ability to purchase lululemon’s technical performance apparel, footwear, and accessories online. lululemon’s product assortment features a wide range of premium men’s and women’s offerings for yoga, pilates, running, training, tennis, golf, and everyday movement. In FY26 lululemon plans to open approximately 15 stores across North America, including eight in Mexico. These new locations represent the continued runway for growth the company sees in the market and support the brand’s disciplined approach to regional expansion. By the end of lululemon’s fiscal year, the company expects to operate more than 30 stores in Mexico.