Lucid Group (LCID) signed a multi-year partnership with award-winning actor Timothee Chalamet, as its first-ever Global Brand Ambassador. Chalamet was first spotted driving a Lucid Air in 2023, and since then, a relationship has been built rooted in the belief that performance, design, and passion are key to creating exceptional experiences. Later this year, Chalamet will headline Lucid’s new marketing campaign for the EV maker’s SUV, the Lucid Gravity.
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