LPL Financial (LPLA) has appointed Mike Holtschlag as Executive Vice President of Banking and Lending. In this role, Holtschlag will lead the company’s banking and lending initiatives to drive growth and enhance the full-service experience for both advisors and investors. His team will be responsible for the strategy, design, development, execution and delivery of LPL’s suite of solutions, including cash management accounts, credit cards and secured credit lending. LPL’s strategic focus on developing state-of-the-art banking and lending solutions makes it easier for advisors to provide comprehensive services to discerning investors who desire a singular partner, where they can get personalized financial advice along with flexible options for lending, liquidity and cash management. Holtschlag will also oversee integration of these services with LPL’s trading and investment advisory teams, guiding and advancing the firm’s strength in delivering comprehensive wealth management solutions. Most recently, he spent 17 years at Fidelity Investments, where he served as Senior Vice President for the Saving, Spending, and Lending Business within Personal Investing.
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