Lottery.com announces growth strategy for Nook Holdings

Lottery.com (LTRY) announced its growth strategy for Nook Holdings Limited, the UAE-based sports and wellness incubator located at One JLT, Dubai. The company is expected to complete its acquisition of a 90% ownership stake in Nook on or before June 30, 2025. The company has unveiled a strategic, multi-market rollout plan for its Sports.com-branded co-working and incubation model. This forms part of the Company’s broader platform growth strategy designed to drive international brand presence, cash generation through tangible asset acquisitions. Nook will be rebranded under Sports.com upon completion of the transaction. “This is not a one-off transaction – this is a scalable blueprint,” said Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com. “For several months, we’ve been clear that Lottery.com and Sports.com are executing an aggressive buy-and-build strategy. We operate a modular model that enables us to bolt on high-potential, cash-generative businesses that expand both brands quickly and globally.” The company has confirmed that its second Sports.com incubator hub will be located in Al Quoz, a high-growth district near DIFC and the Burj Khalifa, within a major new leisure complex. The site is expected to open in Q4 2025 and will serve as a regional anchor for the company’s operations in the Middle East.