LiveRamp (RAMP) announced an expanded partnership with Unity (U) to improve marketers’ effectiveness reaching mobile users, as well as powering better marketing returns. The partnership will make LiveRamp’s durable, interoperable identifier – RampID – available across Unity Exchange, enabling marketers, agencies, and platforms to apply identity-based buying strategies within Unity’s mobile ecosystem, which includes 2.9B monthly active devices in mobile environments globally, and 256M in the U.S.
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