Lionsgate (LION), in collaboration with Virtual Brand Group and Super League (SLE), has announced the launch of The Strangers: Chapter 2 immersive survival experience within multiple games on Roblox. “Major entertainment studios have embraced Roblox as an essential marketing platform to build awareness and community excitement among younger generations. Other digital advertising solutions just cannot deliver the same powerful outcome: immersive, interactive, long-term audience engagement,” said Matt Edelman, CEO of Super League. “Playable spaces become instant cultural touchpoints where fans can live inside the universe of a film before and after its theatrical run, and where real-time connections with friends – and strangers – drive outsized enthusiasm.”
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