LifeVantage appoints Terrence Moorehead as CEO effective August 5

LifeVantage (LFVN) appointed Terrence Moorehead as the company’s new President and CEO and as a member of the Board, effective August 5. Moorehead is expected to commence employment with LifeVantage following the completion of his contractual commitments with his prior employer. Moorehead previously served as President and CEO of Nature’s Sunshine Products from 2018 through 2025. From 2015 through 2018, he served as CEO of Carlisle Etcetera. From 2013 through 2015, he served as CEO of Dana Beauty. From 1991 to 2013, he served in various leadership roles at Avon Products, including VP, Strategy and Digital, for North America, General Manager of Avon Italy, President of Avon Canada, and Chairman and President of Avon Japan. The retirement of Steve Fife as President, CEO and as a member of the Board is set to take effect on April 30. In connection with this planned transition, the Board has appointed current director Michael Beindorff as Interim CEO, along with Executive Advisors Kristen Cunningham, Chief Sales Officer, and Carl Aure, CFO, to lead the company until Moorehead assumes the role of CEO.