LifeMD names Webb Dray as Chief Operating Officer, promotes two execs

LifeMD (LFMD) announced the appointment of Shayna Webb Dray as its Chief Operating Officer. Webb Dray most recently served as Senior Vice President of Operations. In addition, LifeMD has expanded Chief Marketing Officer Jessica Friedeman’s role to include oversight of Product as the Chief Marketing and Product Officer. Jacob Ellison, LifeMD’s Vice President of Analytics, has been appointed Chief Analytics Officer, where he will oversee the organization’s data strategy, AI innovation and FP&A.