LifeMD announces expansion into behavioral health market

LifeMD (LFMD) announced its expansion into the behavioral health market. This strategic move broadens LifeMD’s service offerings to include teletherapy, psychiatry and medication management for common mental health conditions. LifeMD’s behavioral health offering will be led by Julian Cohen, who joins the company as Senior Vice President of Behavioral Health & Clinical Operations. In his new role, he will oversee clinical operations for all LifeMD services and products and guide the expansion of LifeMD’s mental health services, ensuring accessible, high-quality care for patients nationwide. Most recently, he was Chief Clinical Services Officer at UpLift.